MANILA, MAY 27, 2013 – GMA News and Public Affairs claims that ratings favored its special coverage ‘Eleksyon 2013’ over ABS-CBN’s ‘Bayan Mo I-Patrol Mo Halalan 2013’ and TV5’s ‘Pagbabago 2013’.
On May 13, Eleksyon 2013 scored an average household rating of 11.6 percent in the National Urban Television Audience Measurement (NUTAM), while
ABS-CBN’s tagged behind at 10.6 percent, and TV5 at 2.8 percent.
In Urban Luzon, which accounts for 76 percent of the total urban TV household population of the Philippines, its 13.5 percent ratings shadowed ABS-CBN at percent and TV5 at 2.8 percent.
In Mega Manila, the Network’s bailiwick, which represents 59 percent of the total urban TV households nationwide, GMA’s Eleksyon 2013 registered bigger margins over competitors with a household rating of 14.4 percent, ahead of ABS-CBN’s 9.2 percent by 5.2 points, and ahead of TV5’s 3.1 percent by 11.3 points.
The Kapuso Network boasted of being first to report the biggest stories including: police attempts to search the Revilla home in Cavite, bomb explosions in Shariff Aguak in Maguindanao, a mayor’s supporter found dead in Abra, the commotion in a Manila school caused by armed members of the MNLF, faulty PCOS machines in many precincts – thanks to its 47 strategically selected live remote points.
For a dynamic presentation of related facts and figures, GMA utilized Vizrt immersive graphics system interfaced with a tracking systems. This was led by the video graphics of the 33 senatorial candidates who seemed to be posing live inside GMA’s massive election set – a visual effect much lauded on social media.
Furthermore, GMA News Online developed its own search engine thereby making count data easily accessible to the public at split second speed. Users were able to access election counts all the way down to the councilor level of every municipality of every province because of this smart search. Social media applications powered by US-based Mass Relevance tracked Facebook and Twitter buzz about senatorial candidates and surveyed social media users about their voting experiences. In studio throughout the coverage, GMA’s E13 call and data center manned by hundreds of AMA volunteers, mapped election related incidents all over the country.
The song ‘Dapat Tama’, composed by rapper Gloc9 for GMA News and Public Affairs, became the anthem of the Eleksyon 2013 coverage, with many young voters singing it at the polls on election day.
