ASIA-PACIFIC – CHINA, OCTOBER 26, 2012 – Grey Group has signed an agreement to acquire, conditional on regulatory approval, a majority stakeholding in ArtM Communications Group, a leading full-service integrated communications company in China.
ArtM was founded in 1999, and has offices in Beijing, Shanghai, Shenzen and Guangzhou. Its service offering includes advertising, branding, digital marketing, public relations, events, retail marketing, merchandising and channel promotion. Following the acquisition, ArtM will be re-branded as Grey ArtM Marketing Communications.
Grey Group AsPac CEO Nirvik Singh said, “With strong and steady economic growth over the past several decades, China has developed into the second-largest advertising market in the world. Our latest acquisition signals our promise to clients in the region, that they get the best expertise and world-class professional services required to realize the massive potential in this market.”
