ASIA-PACIFIC – SINGAPORE, APRIL 23, 2012: Workplace Safety and Health Council (WSH) handed its creative duties to Grey Group Singapore for a second consecutive term, following a pitch against several unnamed agencies in February. WSH has renewed its collaboration with Grey Group for another two years. The group has been handed the mandate to conceptualise a 360 integrated communications campaign that includes media planning, to make workplace safety a way of life for workers and employers in Singapore. The campaign is expected to be launched end of the month.
Subbaraju Alluri, CEO, Grey Group Singapore, said, “The win is indicative of Grey Group’s strong strategic and creative capabilities; as well as client’s exceptional confidence in our ability to help solve and deliver branding and communication solutions.”
He continued to say that the agency looks forward to working with the council to further increase knowledge of work safety health issues in Singapore, targeting heavy industry and construction employers and workers who are in the primary level category. In the secondary level, it would be to heighten awareness amongst corporate employers and employees that workplace risks are equally present in corporate environments.
Another account that Grey Group Singapore retained for a second consecutive term is Qatar Airways, the world’s five-star airline. Other accounts the agency has clinched since the beginning of the year includes, Sacoor Brothers and Birla Tyres (India).
