ASIA-PACIFIC, JUNE 11, 2013 – Havas Media Singapore announces the appointment of Jeremy Heng as director of strategy and content.
Based in Singapore, Heng will work closely with Melvin Lim, CEO for Singapore and Malaysia, and SK Biswas, chief strategy officer for APAC, to build the integrated strategic planning capabilities of the Singapore hub, as well as service global and national clients. He will also play a pivotal role in shaping Havas Media’s content and creative capabilities to deliver innovative engagement solutions to regional and local clients.
Heng comes with over 10 years of experience in integrated marketing communication and brand management and has held leadership roles in regional MNCs such as Asia Pacific Breweries and Singapore Telecommunications. He was most recently associate director of communications for the Digital Consumer Group in SingTel.
"Hiring Jeremy demonstrates Havas Media’s new way of operating and our ambition for Singapore and the region," said Lim. "Nurturing home grown talent and placing digital and content expertise at the core will future proof our business. Jeremy’s talents have been honed as a blend of commercial success with creative excellence. His experience working with established local brands will be a huge asset in driving our clients’ businesses forward and with it, our own growth.”
On his appointment, Heng said: “Havas Media is at a very exciting stage in its evolution. I was impressed by the agency’s commitment to connecting brands with communities through blending its core expertise in media with creative, technology and content capabilities. Its agility and “digital at the core” attitude means it has a unique, flexible and very dynamic proposition. I look forward to playing a pivotal role in driving the Havas Media brand forward and challenging current media agency models.”
