ASIA-PACIFIC – HONG KONG, JULY 3, 2013 – Havas Media China has appointed Manfred Tsang as the managing director of Shanghai office.
Tsang joins the agency with 19 years of experience in China’s media industry spread across Beijing, Shanghai and Guangzhou. He has held senior planning roles at MediaCom, OMD and ZenithOptimedia. Most recently he was the General Manager of Optimedia and Equinox at ZenithOptimedia Shanghai. Key clients that Manfred has worked on include McDonald’s, Johnson & Johnson, Ping An Insurance, HSBC, Porche and Danone.
In his new role, Tsang will lead Havas Media’s fast growing Shanghai operations and will be responsible for delivering the agency’s Meaningful brands proposition to clients by further assimilating it in planning and buying mechanism. His remit includes P&L delivery, new business and staff development.
Tsang will report to Elizabeth Zhou, GM of Havas Media China and work closely with Thomas Wong, CEO of Havas Media, Greater China to propel the agency’s Shanghai operations in the next stage of its growth.
Commenting on the appointment, Wong said: “Havas Media Shanghai is at a very interesting and critical stage of its development and Manfred is good fit for the MD role. Looking at his track record with media agencies and the clients he has handled it is clear that he is hungry for unconventional challenges and is a go getter in every sense of the word. I have no doubt that he will play an important role in strengthening our operations in China".
Havas Media Shanghai’s roster of clients includes Kia, Uni-President, Hermes, Lacoste, Evian, Shangri-La and PUIG, among others.
