ASIA-PACIFIC – INDONESIA, MAY 3, 2013 – Havas Media Indonesia has been appointed the media AOR of Indonesia’s premier financial institution Lembaga Penjamin Simpanan (LPS).
LPS is an independent institution established in Indonesia in 2004, which key function is to insure depositor’s fund and actively participate in promoting stability for the country’s financial system in accordance with its authorized mandate.
LPS is also referred to as Indonesia Deposit Insurance Corporation (IDIC).
The agency was handed over the business after a five-way pitch process that involved leading local media agencies. Havas Media Indonesia’s remit extends to traditional as well as digital media planning and buying for LPS.
Havas Media Indonesia business director Tizzy Zoelfikar commented: “We are delighted to be appointed the AOR of LPS. The marketing team at LPS was impressed with our long experience in the finance category and found our proposition to be very attractive.”
