ASIA-PACIFIC – INDIA, MARCH 22, 2013 – Havas Media now does media for Wonder Cement, after securing the account in a multi-agency pitch including key industry players. The account size is valued at INR 25 to 30 crores.
Speaking on the appointment, Anita Nayyar, CEO Havas Media Group, India and South Asia said: “We are delighted on this win and eagerly look forward to working on the business. The year has started on a good note with a series of new business wins and this partnership will further add scale to our operations. With the new philosophy of ‘digital at the core’ at Havas Media, we are sure we will be able to leverage our global expertise on the business."
“It is a challenging category and we are geared up to take the challenge”, added Mohit Joshi, managing director, Havas Media India.
