MANILA, AUGUST 30, 2013 – International Airline Emirates has awarded Havas PR Agatep public relations duties for the Philippines, following a multi-agency pitch May this year.
Aside from positioning Emirates as the leading world-class airline in the country, part of Havas PR Agatep’s undertaking is to create awareness of the airlines’ new route to Clark International Airport beginning October this year.
The agency will also seek to generate interest and entice Filipinos to avail of Emirates’ other services including Skywards, SkyCargo and Destination & Leisure Management (Arabian Adventures, Emirates Holidays).
Havas PR Agatep president/CEO Charlie Agatep said the Emirates account will be front-serviced by senior PR consultant Johanna Abdulkadil, supported by Havas PR group account director Michelle Bayhon and managing director Audrey General.
“We know that Havas PR Agatep has been handling the PR requirements of several travel and tourism brands in the past. We are confident the agency can help us enhance our brand reputation in a manner that resonates with our customers in the Philippines,” said Gigie Baroa, manager of Emirates’ Philippines.
