GLOBAL – ARGENTINA, SEPTEMBER 11, 2013 – Havas Sports & Entertainment, a global brand engagement network of Havas, has scored the Tokyo 2020’s bid through recently-acquired specialist campaign and content consultancy Seven46.
The London-based agency was the lead strategic communications adviser to the Japanese bid, working on all aspects of global communication and marketing for almost two years. Seven46 has under its belt the successful London 2012 and Rio 2016 campaigns.
“It’s been an honor and a pleasure to have been part of the Tokyo team that achieved this fantastic result and a privilege to work with strong leaders such as President Tsunekazu Takeda and Tokyo Governor Naoki Inose,” said Seven46 founding partner Nick Varley. “I’m thrilled that IOC members recognised that Tokyo will deliver an incredible Games, based on celebration and innovation, and building upon the success of London and Rio.”
Seven46 joined the Havas Sports & Entertainment (HS&E) network last year, in a strategic partnership focusing on major sporting events.
“We’re extremely proud to have Seven46 within the Havas Sports & Entertainment family,” added Lucien Boyer, president and global CEO of HS&E. “Nick Varley and his team at Seven46 have contributed to the success of many bids worldwide by creating inspiring stories around major sporting events. We are very proud that ‘Discover Tomorrow’ was the cornerstone of our joint contribution to a successful bid and we look forward to a very successful Games in Tokyo.”
“At Havas Sports & Entertainment, we have a deep knowledge of the Olympic world, having worked with Olympic sponsors for over 20 years, helping them create meaningful connections with fans. The strategic partnership we have formed with Seven46 allows us to offer bidding cities and sport governing bodies a unique approach. We look forward to working with many more potential bidding cities to become the stage of the upcoming sporting celebrations.”
