ASIA-PACIFIC – MUMBAI, INDIA, FEBRUARY 14, 2012: Promotional, retail, and shopper marketing agency Integer Group opened office in Mumbai, India and has launched with several blue chip clients including PepsiCo and Procter & Gamble. The new office will be led by Sreejit Nair.
“We have noticed that brands in India are increasingly recognizing the importance of having a deeper understanding of shoppers. Integer uses this knowledge to develop shopper marketing programs that result in an improved shopping experience for the shoppers and better conversion at retail for the brand. The introduction of the expertise and passion of The Integer Group allows us to take retail programmes and solutions to a whole new level for clients,” said Sreejit Nair, managing director ofInteger India.
India will be Integer’s 16th global office and will be joining a network of other international offices in Europ, Asia, Africa, North and South America, and the Middle East. Some of Integer’s leading clients include MillerCoors, Procter & Gamble, Pernod Ricard, Kellogg’s, 7-Eleven, Michelin, and Nissan.
Integer’s shopper marketing expertise utilizes extensive global research data on shopper behaviour, retail insights, and unique tools to develop strategic marketing solutions for clients interested in engaging and motivating shoppers. The information is applied through The Shopper Continuum; a proprietary approach which focuses on strategically communicating with shoppers before they enter a store (Pre-Tail), while they are shopping (Retail) and after they make a purchase (Post-Tail) by any of the most appropriate means. The path to purchase, rather than being linear, is therefore seen as a continuum, one where retailers and brands must connect with the consumer throughout their entire shopping journey.
“There is no question that over the last few years all across Asia, there has been a tremendous shift in the way that clients are looking at their spending, particularly in media. At the same time, shopper marketing has evolved into a powerful new philosophy for clients, to not only tap in to a whole new arena of insight this discipline presents, but also to place a fundamental consumer role across all their main spending.” Paris added, ”It is fast becoming the future methodology for consumer engagement and I am delighted that we now have a great team in place in India to complement our Asia Pacific footprint," commented Dan Paris, regional managing director of The IntegerGroup Asia Pacific.
Integer also released its global newsletter titled The Checkout International: Indian Shoppers, which will publish results from an ongoing survey conducted by TheInteger Group where consumers are asked about their shopping attitudes and behaviors, and economic outlook.
