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Is advertising dead? Asia’s leading creative minds weigh in before the 2013 Kancil Awards

ASIA PACIFIC – October 17, 2013 – True or false: "Advertising is dead, long live creativity." 

 
Asia’s leading creative minds will weigh in on the future of advertising on October 18, at TGV One Utama in Kuala Lumpur. The event happens a day after the judging period for the 2013 Kancil Awards, which recognizes homegrown Malaysian creative excellence in advertising.
 
The invited speakers are Yang Yeo, Chief Creative Officer, JWT, Shanghai; Andrew Petch, Executive Creative Director, Saatchi & Saatchi, Philippines; Daniel Comar, Regional Executive Creative Director, Geometry Asia; Thomas Hong, Executive Creative Director, Cheil, South Korea; and Kentaro Kimura, Executive Creative Director, Hakuhodo, Japan.
 
Presented by the Association of Accredited Advertising Agents of Malaysia (4As), the Kancil Awards is the country’s largest and most prestigious advertising awards competition.
 
"Its importance is attested to by the active participation of the industry’s creative leadership represented by creative heads who are award winners in their own right, here in Malaysia and at international creative shootouts," 4As said on the awards website
 
This year’s awards will take place on November 8 in Kuala Lumpur.
 
Awards will be given in the following categories: Print, Craft, Outdoor, Design, Direct/Promo/Activation, Radio, Film, Film Craft, Cyber, Mobile, Vernacular Campaigns, Entertainment & Branded content, Integrated, Rebel/Innovation, Innovative Use of Media, Best Young Creative, Chairman’s Award, Media Personality Award, Golden Kancil, Advertiser of the Year, and Agency of the Year.
 
Judging takes place from October 15 to 17. Headed by Jury Chairman Gigi Lee of Y&R, this year’s jury is composed of the a local team of creative leaders, along with international judges Yang Yeo, JWT Shanghai; Pann Lim, Kinetic Singapore; Merlee Jayme, DM9JaymeSyfu Philippines; Scott McClelland, BBH Singapore; Kentaro Kimura, Hakuhodo Japan; Thomas Hong, Cheil Korea; Jonathan Yuen, WRA Singapore; and Andrew Petch, Saatchi & Saatchi Philippines. 
 
To see the full list of jury members, visit the Kancil Awards website.
 
For more information, visit the 4As Facebook page

 

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