SINGAPORE – October 22, 2013 – Saatchi & Saatchi Singapore has been appointed the creative agency for Singapore’s Institute of Technical Education (ITE) for the next two years. This is the fifth time Saatchi & Saatchi has been chosen by ITE to handle its branding duties, the agency said in a press release.
The win will see the agency cover both corporate and employer branding campaigns scheduled to run in early 2014. In addition to branding, Saatchi & Saatchi will also manage media buying and planning for the educational institution.
"We are very pleased by the confidence that ITE has put in us once again to partner with them on their path to excellence. The long-term success of this partnership is testament to a great Client and Agency working relationship. We look forward to reaching more significant milestones on our journey together," said Paul Roebuck, CEO of Saatchi & Saatchi Singapore.
ITE is a principal provider of career and technical education in Singapore, and a key developer of the country’s occupational skills certification and standards. Saatchi & Saatchi Singapore’s partnership with ITE began in 2004, winning the account through pitch.
