ASIA-PACIFIC – SINGAPORE, September 9, 2013 – OMD International has appointed a new digital strategy director, following the promotion of former director Jonathan Mackenzie last week.
Strategic marketing leader Jodie Collins has been tapped to take over the role. She will be based in Singapore and will work closely with account teams to enhance the agency’s digital offerings.
Collins has had over 16 years of experience in the industry, and has previously held senior leadership roles in various media, creative, and digital agencies.
Prior to joining OMD, Collins was strategy director for M&C Saatchi in Sydney. Before that, she was also head of marketing and creative service at News Digital Media in Australia.
"This is an exciting opportunity. OMD International is made up of a bunch of talented people and I look forward to working alongside them in delivering great work," Collins said.
Meanwhile, OMD International Managing Partner Aruna Natarajan said "Digital campaigns are at the heart of much of the work we do for our clients and a key driver of OMD International’s growth. Jodie’s proven expertise in this area will complement our service offering and we are delighted to welcome her on board."
