ASIA-PACIFIC – MALAYSIA, AUGUST 7, 2013 – JWT Kuala Lumpur hired Annie Boo, Audrey Lean and Rafiq Ridzwan, filling up the senior level positions of client services director, associate creative director and senior planner, respectively.
As the new client services director, Boo will lead the account management teams and clients relationships and report directly to the managing director. Prior to joining JWT last July 15, she has worked with series of creative groups like Saatchi & Saatchi, Y&R and BBDO Shanghai. Her roster of clients includes BMS, P&G, Sony, UOB, Mountain Dew, Miranda, 7Up and Platinum and Tiger Beer, which she has also handled strategic and creative work for regional markets such as Thailand, Cambodia, Vietnam, Singapore and China.
Lean joins the team from JWT Proximity Shanghai where she led the Puma, Visa and P&G accounts. Her works for local and regional brands like Nokia, Mercedes-Benz, Shell, Danone, Johnson & Johnson, BMS, Fonterra and SingTel had bagged her recognitions. She brings to JWT Kuala Lumpur her wealth of experience from the offline and online worlds of Malaysia, Singapore and China.
Prior to the appointment, Ridzwan began his career in JWT Bangkok where he gained an all-round experience in a number of different roles, generating ideas for many different cultures and market situations, and for a diverse range of clients.
Through his journey from Account Executive to Planner he has launched a major telecoms (Orange), won a B.A.D (Bangkok Art Director’s) Young Creative Awards, and gained some creative metal from Cannes Lions (Cheers Beer) and local Thai awards (OKI Printer). He has also proved the marketing power of the idea by winning effectiveness awards (Breeze and Tiger Beer, Asian Marketing Effectiveness awards). He found his calling in planning after 10 years in the industry.
“Annie, Rafiq and Audrey are three passionate, creative, and digitally savvy individuals, and we look forward to tapping into their international experience and perspectives to enrich our ideas and strengthen integration across disciplines. We’re excited about delivering more medium-neutral creative solutions to our clients, and winning over consumers together with them,” said Nicole Tan, JWT Kuala Lumpur managing director.
The collective international experience of Boo, Lean and Ridzwan across categories enhances JWT’s strength and momentum. The recent appointments manifest the agency’s constant investment in talent and strengthening of skills across disciplines.
