GLOBAL – September 25, 2013 – While people generally strive for success, failure has its benefits, too. As JWT proved at Advertising Week, one can learn a lot from failure. Failing that, one can turn the experience into a funny story.
At the Times Center in New York, JWT panelists shared the "best worst ideas" from their careers. The panel was held on September 23, but JWT has posted video presentations on their YouTube channel.
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Here is one from Kathy Hepinstall, in which a freelancer arrives to see Dan Wieden without an appointment — and on horseback.