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Leo Burnett creates Malaysia’s first Korean drama-inspired series for Samsung

ASIA-PACIFIC – MALAYSIA, JULY 31, 2013 – Leo Burnett Malaysia launched ‘Wind Chimes in a Bakery’, the country’s first Korean-drama inspired web-series created for the newly-launched Samsung GALAXY S4 in a recent collaboration between Samsung Malaysia Electronics and renowned Korean director, Jang Jae Hyeok.

‘Wind Chimes in a Bakery’ is a love story of Adam, a boy full of dreams, and Sue, a girl who values love. The couple had one dream – to open a bakery together. The story focuses on how Adam relives his memories with Sue through a Samsung GALAXY S4 after a tragedy, tying in neatly with the theme of a ‘life companion.

Director Jang Jae Hyeok was engaged for this project since Korean dramas have gained significant popularity in Malaysia. The web-series features local young stars Koe Yeet and Ahmad Nabil and guest stars Samsung GALAXY S4 Ambassadors, Liyana Jasmay and Awal Ashaari.

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“We are thrilled that our collaboration with Leo Burnett has resulted in this love story that showcases the features of the GALAXY S4 in such a unique way”, said Vincent Chong, head of mobile phone division, Samsung Malaysia Electronics.

Eric Cruz, Leo Burnett Malaysia executive creative director, said: "We set out to create a narrative that could extend beyond Malaysian shores. By collaborating with a Korean and Malaysian production team to tell this timeless love story, we created an experience which is not limited to Malaysia, but which is truly Asian.”

"The idea of a life companion is a very powerful idea. It is more powerful than a friend or even a lover. It is someone who is with you when you feel alone, that knows you better than you know yourself, and in a sense, completes you. We felt that the only way to tell the story of a Life Companion was to create a timeless love story that is larger than life itself," said Leo Burnett associate creative director Kevin Larken.

"With the GALAXY S4, Samsung has taken smart devices another step closer to a more human experience. Smart Pause, Smart Scroll, Dual Shot, Air View and all the rest. The features all come together to make a device that anticipates what you need and how you want to use it. So we thought: What better way to express the GALAXY S4, a human phone, than with an essentially human story, a love story," Cruz elaborates.

"The GALAXY S4 really was the emotional core for this love story. It reflected both characters and in the end becomes a living testament to their love." Cruz added.

The 8-episode web-series can be hosted on youtube.com/samsungmalaysia. Its premiere episode was released on July 20. 

 

 

Credits:

 

ECD : Eric Cruz

ACD : Kevin Larken

Writer : Derek Yeo, Kevin Larken, Ng He Xiang

Art Director : Joshua Lim, Foong Mee Yee, Eric Cruz

Designer : Foong Mee Yee, Yap Yi Ling

Agency Producer : Iskandar Siva

Client Servicing : May Song, Raymond Leong

 

Photography: Studio DL

Photographer: Quah Kwan Guan.

 

Production House : PRS Films

Director : Jang Jae Hyeok

Director of Photography : Byun Jae Kun

Executive Producer : Fahzwan Fah Soong Thung, Kim Ha Yeon

Producer : Song Jae Bok

Edit House : VHQ Post

Music Production : Canang Studio

 

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