ASIA-PACIFIC – JAKARTA, INDONESIA, DECEMBER 13, 2011: Leo Burnett Indonesia has been appointed the agency of record for Indonesia’s leading pharmaceutical company, PT Tempo Scan Pacific,Tbk.
The agency was awarded with the bulk of Tempo Scan’s through-the-line business. It will be responsible for various corporate communications campaigns as well as a range of over-the-counter (OTC) pharma brands in Indonesia including, hemaviton (adult multivitamin and energy drink), Oskadon (adult analgesic), Contrexyn (children’s analgesic), and Zevit (teen multivitamins).
“Tempo Scan has embarked on a journey of constant innovation and aggressive growth,” said Aviaska D Respati, managing director for Pharma Consumer Health, PT Tempo Scan Pacific, Tbk. “As a leader in the industry, Tempo Scan set its sights very high, we needed a partner with whom we could share that vision. Leo Burnett, with its wide-ranging expertise in marketing services and strong creative reputation, proved to be exactly what we were looking for."
The partnership has reaped early results: Leo Burnett won 2 Golds, 2 Silvers and Radio Campaign of the Year for its hemaviton radio spots at the recent Citra Pariwara 2011 Advertising Awards.
Said Thomas Sutton, deputy managing director, Leo Burnett Indonesia, “We are facilitating our client’s business growth with smart, focused ideas supported by concrete capabilities in areas like shopper marketing and digital. We are already forging ahead and are excited by excellent early results.”
Over the past year, Leo Burnett Indonesia has made significant investments into retail and shopper marketing which is now a core competency for the agency, as well as a point of interest with clients eager to tap into differentiated strategic services.
