GLOBAL, MAY 2, 2013 – Clio Awards has announced this year’s winners across 15 categories, including Hall of Fame.
Ace Saatchi and Saatchi bagged Gold in Engagement for its ‘Tiger Energy Playground’ campaign for Kraft Foods’ Tiger Biscuits. The work is also shortlisted for a metal under Innovative Media, which will be announced later today.
BBDO Guerrero snagged a Silver under Film for its much-celebrated ‘Persistent Headaches’ campaign for Saridon.
Winners from Asia
Ogilvy & Mather Shanghai’s #COKEHANDS is the most awarded campaign among Asian entries with two Gold and one Bronze metals in Out of Home; one Gold in Print and a Silver in Print Technique. It’s ‘Cokesanta’ campaign also won Bronze in OOH. O&M’s Beijing office has a Silver in Film for PETA ‘Skin’.
Ogilvy & Mather Thailand’s ‘Smoking Kid’ for Thai Health Promotion Foundation was awarded Silver in Print and Gold in Public Relations. The Mumbai branch snagged Bronze in Direct for ‘Classroom Mumbai’ for The Akanksha Foundation.
Dentsu secured five metals in different categories: Bronze in Design for ‘Catch the Moon, Catch the Blossom’ (Haiku and Art Exhibition in London), Bronze in Digital/Mobile for ‘Share the Newspaper with Children’ (The Tokyo Shimbun), Bronze in Film for ‘Baika Gofuku Gan’, Silver in Film Technique for Tokyo Eco Technology (Panasonic), and a Bronze in Public Relations for ‘Eclipse live in Fujiyama’ (Solar Energy Solutions).
BBDO won Gold in Out of Home for Thailand’s ‘The Other Side Project’, Bronze for HomePro, Bronze for India’s ‘How To’ for the White Collar Hippies for HomePro, and Silver in Design for Tokyo’s ‘Life is Endless’ for the Nishinihon Funeral Service.
McCann Mumbai has a Silver in OOH for the Western Union Demo Posters, while DDB Group Singapore grabbed Bronze for the ‘Life Cycle’ campaign. The DDB Mudra Group’s ‘Art Direction Board’ for Volkswagen has Bronze in Print Technique.
Zulu Alpha Kilo’s ‘Overqualified Interns Frank’ for the National Advertising Benevolent Society received Bronze in Direct.
Y&R in Kuala Lumpur netted Silver in Print Technique for ‘More Than Just The Classics’ for Penguin Books.
Last week, musician Will.i.am, who also serves as a consultant for several brands, was named 2013 Honorary Clio. In March, it was announced that the Coca-Cola Company will be the recipient of the inaugural ‘Brand Icon’ award.
Entries to Clio 2013 were judged by a panel of industry experts headed by Bill Cimino, chief creative officer of Y&R Chicago (Audio/Audio Technique); Bill Davenport, Wieden+Kennedy Entertainment president (Branded Entertainment & Content); Rob Schwartz, TBWA global creative president (Content & Contact, Integrated Campaign, Innovative); Joachim Sauter, Art+Com chairman and head of design (Design); Malcolm Poynton, SapientNitro European chief creative officer (Digital/Mobile/Digital Technique); Nick Moore, Wunderman EVP/COO (Direct & Engagement); Luke Colson, The Mill head (Film Technique); Amir Kassaei, DDB worldwide chief creative officer (Print/Print Technique/OOH); and Matt Neale, Golin Harris international president.
The winning campaigns will be honored on May 15 at the Museum of Natural History. List of winners is available on the website.
