MUMBAI – November 22, 2013 – LinOpinion GolinHarris, India’s premier public relations consultancy and the PR division of Lowe Lintas India today announced that it has won the mandate for Tata Mutual Fund which further strengthens its finance practice. This is the agency’s first new business win post the JV with international firm, GolinHarris.
Commenting on the new win, Kavita Lakhani, president, LinOpinion GolinHarris and executive vice president, Lowe Lintas & Partners, says, “We are very proud to partner with this prestigious brand. We have in the past, and currently work with some of the best brands in the finance practice and are delighted to add Tata Mutual Fund to our list of clients. Post our partnership with GolinHarris, we continue to enhance our product and deliver PR strategies with greater focus on quality and measurable results. We look forward to doing some noteworthy work for both these brands in the years to come.”
According to LinOpinion GolinHarris, one of their greatest competitive advantages is a comprehensive understanding of building and protecting Finance Brands through its work with banks, asset management companies, broking firms, private equity players and apex bodies.
"The agency’s past and current experience includes campaigns for JP Morgan AMC, Principal AMC, Principal Retirement Advisors, Financial Planning Standards Board, National Bank of Australia, IDFC AMC when it was Standard Chartered AMC, Standard Chartered Bank, Standard Chartered Private Equity, Taurus MF, Religare Group, Department of Sales Tax, among others," it said in a press release.
