NEW YORK, USA – Global media agency Assembly, a key player within the Stagwell challenger network, has officially launched Assembly Control, a groundbreaking proprietary brand safety and suitability solution designed to put advertisers firmly in control of their programmatic investments.
Set for global rollout throughout July, Assembly Control reflects the agency’s continued commitment to elevating campaign performance while safeguarding brand integrity across digital environments. Positioned as a first-of-its-kind innovation, Assembly Control merges the strength of a leading digital ad verification and measurement partner with Assembly’s custom engineered inventory categorization and inclusion protocols. This bespoke platform is the agency’s answer to the complex challenges facing programmatic media today – offering brands a more transparent and effective advertising ecosystem.
“Programmatic advertising remains one of the most effective but complex channels for brands today,” said Matt Adams, Global Chief Operations Officer at Assembly. “AssemblyControl is more than a risk management tool. It’s a strategic lever for media performance, ensuring our clients show up in the right places, with the right partners, while delivering better business outcomes. Supply is the difference in programmatic.”
Programmatic advertising continues to be one of the fastest growing and most complex areas of digital media, accounting for over 90% of US digital display ad spend. Despite its scale and efficiency, programmatic carries inherent risks like ad misplacement, fraud, and brand suitability concerns that can undermine campaign value and brandreputation.
“Advertisers need their media dollars working harder than ever,” said Wayne Blodwell, Global SVP of Programmatic at Assembly. “With Assembly Control, we’re not just protecting our clients’ brands, we’re also actively driving campaign performance through smarter, more responsible programmatic buying.”
Assembly Control seeks to address these issues head-on, offering a suite of features designed to deliver on both safety and performance. These include:
- Strategic inventory selection that improves campaign outcomes
- Reduced brand safety and suitability risks across publishers, apps, and digital environments
- Elimination of fraudulent or non-compliant media partners
- Tiered safety controls, tailored to advertisers’ individual risk thresholds
- A proprietary inclusion list of vetted publishers and sellers
Assembly aims to achieve 75% global client adoption of Assembly Control by the end of 2025, marking a bold step in its continued leadership in programmatic innovation. Supported from the agency’s key international hubs in New York, London, Singapore, and Dubai – the initiative reaffirms Assembly’s global ambition and capability to deliver precision and accountability at scale.
