MANILA – November 28, 2013 – Jiinzu Inc have appointed Mangham Gaxiola to handle BOBSON Jeans in the Philippines, Mangham Gaxiola said in a press release. The Manila based apparel manufacturer and distributor was recently appointed the official licensee of the brand, which was founded in Japan in 1971 and which has been present in the Philippines since 1986.
Marty Tio, VP Marketing said, "We wanted an agency with experience in building international Asian brands. The Philippines is just the launch pad for Bobson Jeans. What we particularly liked about MG was the way they create brand stories."
Stephen Mangham said, "Bobson has fantastic credentials and a great story to tell. It’s an authentic Japanese jeans brand, with the craftsmanship and the attention-to-detail you’d expect."
Mangham Gaxiola set up shop in February 2012 in Singapore’s Chinatown and work with clients in Singapore, SE Asia, China and Europe. They believe that in today’s connected world, clients are free to work with agencies anywhere.
