ASIA-PACIFIC – AUSTRALIA, JULY 22, 2013 – Mobile marketing specialist Chris Steedman was named as managing director of MC&C Saatchi Mobile Asia-Pacific. Moving from M&C Saatchi Mobile London HQ to Sydney, he will be responsible of the business in Australia and Asia Pacific.
In this newly created role, Steedman will lead the operation of the company, which is building momentum since its launch in October 2012. He will provide specialist mobile advertising strategy for the likes of David Jones and Masters.
His role as a founding executive of M&C Saatchi Mobile in 2008 opened the doors of business expansion outside London. Offices in Sydney, Los Angeles, New York, Paris, Cape Town and Johannesburg were opened.
Steedman said he is excited by the enormous potential for mobile marketing in this part of the world, evidenced by the massive take up of web-enabled mobile devices: "Just talking about Australia, there’s a huge smart phone and tablet penetration here but mobile marketing spend still lags far behind the eyeballs."
M&C Saatchi Australasia CEO Jaimes Leggett said: "It is imperative for us to have a specialised, experienced presence in such a dynamic sector. M&C Saatchi Mobile under Chris is ideally placed to leverage the fantastic opportunities on offer for brand owners."
igital accountability and engineered for Hong Kong, perhaps the most demanding and results-driven environments in Asia," said JWT Asia Pacific CEO Tom Doctoroff. "And as the office transitions to the future I am confident Mark’s robust experience will be invaluable to Dennis and the team."
