GLOBAL – MAY 15, 2012: In 2002, the first ever merger in WPP group’s history was made between two pioneering independent media agencies: North America’s Media Edge and Europe’s CIA, to form MEC.
Celebrating its 10th anniversary this year, MEC was the first media agency to create a specialist digital operation Outrider in 1995. Against the trend, MEC fully integrated their specialist digital services within the agency in 2003, enabling them to offer a Paid Owned and Earned product to clients.
In its 10 years of operation, MEC has garnered accolades for its networks including media agency of the year for MEC Global in both 2006 and 2007 by Advertising Age and Adweek, 53 local Agency of the Year awards, and RECMA’s fastest growing network of the decade.
Charles Courtier, global CEO said: “It’s been an exceptional ten years. The ‘challenger’ in us is alive and well. But at MEC, we’ve always had the confidence and commitment to push through change on a global scale where it benefits our clients and our people. We look forward to the next ten with relish and excitement.”
A founding partner of GroupM in 2003, MEC pioneered the concept of group trading and GroupM remains a unique and groundbreaking concept in our industry.
It was in 2007 that MEC Bravo, now the third largest integrated multi-cultural agency in the US, was launched. IN the same year, the agency integrated its 30 market-strong specialist sports, sponsorship and cause marketing services under MEC Access creating a world-leading position overnight.
Two years ago, the agency integrated their specialist Analytics and Insight groups. The move was critical in being able to address the future needs of their clients; giving them even bigger and better cross-over opportunities, by better understanding the effects of digital and traditional media in the purchase pathway.
That same year the game changing ‘action leadership’ Are you in control enough to let go? was published and shared with over 200 clients around the world – providing a roadmap for their (and MEC’s) media future.
