GLOBAL – UNITED KINGDOM, MAY 10, 2013 – British tech company Dyson, best known for its cyclonic vacuum cleaners, has appointed Mindshare to its £120m global media account following a competitive pitch.
The appointment, which was driven by Dyson’s desire to consolidate into a single, global agency, sees media duties move from a range of agencies including PHD (UK) and UM (US) into Mindshare.
Nick Emery, Global CEO Mindshare, said: “Dyson is an ingenious technology company with huge ambitions. It’s a privilege to be selected to partner with them worldwide.”
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