REGIONAL, AUGUST 6 – One of the Vietnam’s largest mobile services operator, MobiFone, has selected TBWA\Vietnam as their agency of record following a lengthy pitch that began at the end of 2011. TBWA\Group’s Biz Tequila is currently one of MobiFone’s primary events and activation partners in Vietnam.
“We are very excited to extend our relationship with MobiFone and look forward to continuing to help them grow in market. We are extremely proud to have been appointed,” said George Nguyen, managing director at TBWA\Vietnam.
Nguyen Dinh Chien, MobiFone’s deputy general manager, said, “TBWA has demonstrated the strategic and creative capability that we believe will help us continue our current success and support our growth in the future.”
MobiFone is the leading mobile operator in Vietnam, having been selected as the most preferred operator and the most reliable and favorable mobile operator in Vietnam for six consecutive years.
