THE PHILIPPINES, AUGUST 17, 2012: Following its recent win as Agency of the Year Digital Excellence award, MRM Manila ramps up its technological innovations with the appointment of Sherwin Sowy as deputy managing director.
Sowy, who will be under managing director Donald Lim’s leadership, will be tasked to boost the agency’s digital products across account management, creative, media, production, and planning
With more than 10 years of experience in technology consultancy and project management, Sowy joins the agency most recently from Dentsu Asia in Singapore as digital technology head.
Sowy also became business head of Globe Telecom, and as manager & consultant for Accenture in the Philippine and California offices. He has a distinct record in product development and management, with special focus on mobile, digital advertising and iPhone application development.
Other credentials under his belt are iButterfly mobile advertising application, introduction of Zappar in Asia, and several apps he developed on the Apple App store.
“The appointment of Sherwin reflects the rapid growth of MRM as a digital powerhouse. He is a strong addition to the team, and his expertise in technology innovations fuels the agency’s capacity to create transformative marketing ideas and solutions in the fast-moving, radically changing digital landscape," Lim commented on the appointment.
