MANILA, OCTOBER 3, 2012 – Media Contacts joins the world of triathlon with their latest campaign for Vaseline Men XTERRA.
The campaign works toward forming a Philippine team that will compete in the prestigious XTERRA Off-road Triathlon Global Championships in Maui, Hawaii on October 28.
Through this campaign, a five-member team will be formed to represent the Philippines in the prestigious event. This is the first time that the country will be sending an official team to compete in one of the biggest triathlon series in the world. The team will be composed of coach Noy Jopson and celebrity athletes Matteo Guidicelli and Drew Arellano, with two more members to be selected via the search for the best Filipino triathletes in the Vaseline Men XTERRA Tri-Outs Camp: Race to Maui.
In order to fill the additional two slots, seven triathletes competed during the Vaseline Men XTERRA Tri-Outs Camp: Race to Maui, a three-day camp held on September 15-17. Seven grueling and physically demanding Warm Up and Tri-Challenges tested and prepared the participants for the actual Maui competition.
Everyone is encouraged to take part and show support for the Vaseline Men Philippine team by watching the journey and struggles of the participants in www.youtube.com/vaselinemenph. Voting for your favorite triathlete is also possible by clicking on the voting link found with the YouTube site or at the end of every episode.
The two athletes with the highest scores by October 18 will join coach Jopson, Guidecelli and Arellano to represent the Philippines in Maui. The remaining two triathletes will be announced online also on October 18.
Media Contacts is the digital media arm of Havas Media Ortega, which has acquired Collab Manila, a creative think tank which also helped in make the campaign a success, in the second quarter of this year.
