With finance on everyone’s mind lately, it’s timely that the New York Festivals’ Midas Awards announced its winners on Jan. 2.
The only international show for financial services communications on a global scale, the competition awarded entries from 24 countries. One Grand Midas Trophy was awarded, to South Africa’s Jupiter Drawing Room, as well as eight Gold Ingots and 22 Silver Ingots. Another 79 entries were awarded Finalist Certificates.
Winning for Best Direct Mail campaign, Jupiter took home the Midas Grand Trophy for its “Cubism Manifesto – The Power of 3” for client ABSA Capital.
The eight Golds were split around the globe. Jupiter won two Golds; fellow South African firm Velocity Films received two as well, for their TV spot for client Allan Gray. Agencies in Finland and Bratislava garnered one Gold Ingot each, as did two US companies: McCann New York/MasterCard, and Ologie, a design firm in Columbus, Ohio.
Silver Ingots were spread out as well: the US received seven, Germany and South Africa each took home five. The Netherlands, Malaysia, England, Hong Kong and New Zealand took home one Silver Ingot each.
Jury member Bob Pullman, Group Creative Director, AKQA San Francisco, commented, “Great financial work is important and could be lost among the many categories and competitors in general awards shows. [Midas] helps raise the bar to demonstrate how great work in the financial category can be.” To see Medalists and Finalists, visit the Showcase section of www.midasawards.com.
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