Archived

New MINI spot has the MINI Roadster convertible hanging at Istanbul

ASIA-PACIFIC – TURKEY, FEBRUARY 13, 2012: The latest MINI TV campaign titled "MINI Roadster: Cliffhanger – ‘Another Day. Another Adventure’ from BSUR Amsterdam involves the MINI Roadster convertible "hanging" on the streets of Istanbul. This TV campaign follows MINI’s commercials in other locations such as Rio, Iceland, and Hong Kong. 
 
In the spot, the driver and passenger on their way to a wedding find themselves teetering on the edge of an unfinished bridge. They struggle to prevent their car, the MINI ROadster convertible, from plunging in to the water below the bridge. And so they start throwing out their things, including a wallet, wedding cake, and the wedding t. In a moment of genius the driver lowers the spoiler, which in turn lowers the car back onto the bridge. A few seconds later, an old man walks over to the car and hands back the wallet, tipping the balance once again.

 

 

Sponsor

 

 

Full Credits:

Client: BMW, MINI International

Piera Kaempf: MINI International Advertising

Campaign: The new MINI Roadster. Another Day. Another Adventure.

Agency: BSUR

Executive Creative Director: Jason Schragger

Creative Director: Genevieve Hoey

Art Director: Salvatore Gullifa, Simon Johnson

Copywriter: Karl Dunn, David Govier

Client Service Director: Mia Drexl-Schegg

International Account Supervisor: Paula Atwell

Account Manager: Anita Moeller

Strategy Director: Jeffre Jackson

Strategic Planner: Chris Alders

Executive Producer: Oscar Thomas

 

Production Company: Pony Show Entertainment

Director: Peter Berg

Executive Producer: Susan Kirson

Producer: Fern Martin

Director of Photography: Tobias Schliessler

Art Director: Neil Spisak

Production Service: FPS  Productions, Istanbul

Executive Producer: Alihan Karagul

Editorial House: Rock Paper Scissors, Los Angeles

Editor: Damion Clayton

Executive Producer: Carol Lynn Weaver

Producer: Jonlyn Williams

Assistant Editor: William Butler IV

Colour Correct: Company 3, Los Angeles

Colourist: Stefan Sonnenfeld

VFX: Kilt Studios, Los Angeles

Creative Director: Andy Mac

Executive Producer: Matthew McManus

Music Supervision: Patrick Oliver, Bullet

Artist: Orhan Gencebay

Track: Hayat Kavgasi

Label: Kervan Plak / Nublu Records

Sound Design: Machine Head

Sound Designer: Stephen Dewey

Mix House: POP, Los Angeles

Mixer: Mitch Dorf

 

 

Partner with adobo Magazine

Related Articles

Back to top button