NASHVILLE – December 26, 2013 – December is the month traditionally reserved for big cinematic debuts. Add to the list the latest work from Nissan and TBWA\Chiat\Day LA, helmed by feature film director F. Gary Gray (The Italian Job, Law Abiding Citizen). The track accompanying the spots is “Y.A.L.A.” from global artist M.I.A.’s latest album Matangi.
The two new spots celebrate the energy and boldness of the newly redesigned Nissan Rogue, capitalizing on Gray’s flair for action and excitement, TBWA\Chiat\Day LA said in a press release. In the hero spot – Commute – an ordinary carpool turns into a full-throttle action sequence usually reserved for only the most adventurous feature films. Viewers see the all-new Rogue take a rebellious detour and even finds itself on top of a speeding commuter train before arriving at work fashionably early.
“Rogue has become a key player in the highly competitive compact SUV market – addressing both the functional and emotional needs of buyers while offering great value,” said Jon Brancheau, vice president, Marketing Communications & Media, Nissan North America, Inc. “The totally redesigned 2014 Rogue adds a new level of bold emotive styling, a premium interior created with comfort and multitasking in mind, and an array of available affordable technologies – all of which come through in these exciting new spots.”
Commute launched in cinema on December 20 and in broadcast TV on December 22. The first spot in the new Rogue campaign, Pick Up, began airing earlier this month. Both will also be showcased in a prime media placement in New York’s Times Square throughout January, running across five major buildings. In the same locations on New Year’s Eve, during the countdown to midnight, animated digital billboards will showcase the all-new 2014 Rogue. The digital billboards will also feature a film that celebrates all of Nissan’s most exciting moments. The creative will be refreshed and run throughout January 2014, along with other elements.
“Through using a great feature film director and a brand-new exciting track hot off M.I.A’s album, we start to tell the exciting story around the Rogue and its bold yet versatile driving experience,” said Rob Schwartz, global creative president, TBWA\Worldwide, New York.
Credits
Agency: TBWA\Chiat\Day LA
Rogue ‘Pick Up’ and ‘Commute’ Credits
Global Creative President Rob Schwartz
Creative Director, Americas Tito Melega
Creative Director, Americas Karl Dunn
Associate Creative Director / Writer Matt Lanzdorf
Associate Creative Director / Art Director Raphael Milczarek
Managing Director Peter Bracegirdle
Account Director Bonnie Schwartz
Account Director Jimmy Jung
Management Supervisor Laura Stayt
Management Supervisor Val Tyll
Management Supervisor Patrick Jones
Assistant Account Executive Olivia Albanese
Assistant Account Executive Denny Tran
Planning Director Oke Muller
Senior Digital Strategist Kyle Luhr
Director of Product Strategy Joel Weeks
Senior Product Strategist Andy Galvin
Senior Product Strategist Mark McNaul
Executive Director of Integrated Production Richard O’Neill
Senior Producer Carrie Schaer
Assistant Producer Joseph Haldeman
Executive Business Affairs Manager Robin Rossi
Business Affairs Manager Nora Cicuto
Broadcast Traffic Co-ordinator Malika Jones
Director: F. Gary Gray
Production Company: Mothership
Rich Flier President
Scott Gemmell Executive Producer/Head of Production
Tiffani Manabat Senior Producer
Matt Caltabiano Producer
Guillermo Navarro Director of Photography
Animation & Visual Effects by: Digital Domain
Rich Flier President
Scott Gemmell Executive Producer/Head of Production
Tiffani Manabat Senior Producer
Richard S. Morton VFX Supervisor
Chris Almerico VFX Producer
David Liu CG Supervisor
Melissa Nemcek VFX Coordinator
Som Shankar Data Integration Supervisor
Adrian Dimond Lead Rigger
Dan Akers Lead Compositor
Rafael Colon Lead Compositor
Jeff Heusser Flame Artist
Peter Sidoriak Compositor
Michael Harbour Compositor
Ken Jones Effects Artist
Shannan Burkley Matte Painter
Gideon Vandergrift Visual FX Artists
Ryan Apuy Visual FX Artists
Kerry Graham Visual FX Artists
Daisuke Nagae Visual FX Artists
Dawn Gates Wells Rotoscope/Paint Artists
David Wilson Rotoscope/Paint Artists
Janet Freedland Rotoscope/Paint Artists
Kate O’Donnell Data Integration Artists
Sophia Coronado Data Integration Artists
Edith Clara Data Integration Artists
Jesse James Chisholm On-Set Data Integration Artist
Roy Sato Previs Artist
David Bryan Vid-I/O Artist
Fernando Pantoja Vid-I/O Artist
Editorial (“Commute”): Digital Domain
Fred Fouquet Editor
Editorial (“Pick Up A + B”) Venice Beach Editorial
Color: Company3
Music Supervision: Josh Marcy
Music Supervision: Elias Arts
Sound Design: Stimmung
Mix: Margarita Mix
Chief Sound Engineer: Jimmy Hite
Music: M.I.A.
Song: “Y.A.L.A.”
Label: Interscope Records
Times Square Credits:
Global Creative President Rob Schwartz
Creative Director, Americas Tito Melega
Creative Director, Americas Karl Dunn
Copywriter Carmen Gomez
Art Director Stephen Giem
Managing Director Peter Bracegirdle
Account Director Bonnie Schwartz
Account Director Jimmy Jung
Management Supervisor Desiree Ho
Management Supervisor Val Tyll
Assistant Account Executive Denny Tran
Assistant Account Executive Olivia Albanese
Director of Digital Production Peter Bassett
Digital Producer Kristin McCarron
3D /VFX Generalist Jefferson Wu
Motion Design Lead Kevin Reid
Broadcast Production Venice Beach Editorial
Executive Producer Hunter Conner
Post Producer Orlee Klempner
Editor Peter Smith
Assistant Editor Cutler Gray
Executive Business Affairs Manager Robin Rossi
Director of Product Strategy Joel Weeks
