GLOBAL – December 6, 2013 – Pre-roll ads on YouTube are annoying, except perhaps the kind that knows it’s annoying – and owns it.
Burger King’s pre-roll by New Zealand agency Colenso BBDO and Flying Fish shows a couple of friends talking about how annoying pre-roll ads are, echoing how its target audience – young males – probably feels.
"YouTube ads are a highly effective way to reach young guys. There’s just one problem. They hate them. So we didn’t make one. We made 64," they said.
The 64 ads were customized depending on the video the viewer was about to watch. The pre-roll ads were placed before videos including movie trailers, comedy, and sports.
By poking fun at themselves, the pre-roll ads are likely to get not just a full view, but a laugh.
Credits
Burger King Marketing – James Woodbridge
Burger King Marketing – Rachel Morriss-Jarvis
Creative Director – Levi Slavin
Creative Team – Simon Vicars, Brett Colliver
Group Account Director – Victoria Graves
Senior Account Manager – Anna Holloway
Director – Helena Brooks
Producer – Fraser Brown
Agency Producer – Katie Knight
Production Company – Flying Fish
Media Agency – Y&R
