AUSTRALIA, NOVEMBER 18, 2011: OMD Australia CEO Peter Horgan, today announced the promotion of three of his most senior staff members. Mark Jarrett has been promoted to Managing Director of OMD Sydney, Paul Elliott promoted to Head of Digital, Direct and Data, and Dan Sinfield promoted to Head of Trading & Implementation. Paul and Dan now join Mark on the OMD Australia Executive Team which has expanded to 12 Executives nationally.
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OMD Australia’s newest execs (L-R): Dan Sinfield, Mark Jarrett, and Paul Elliott
Jarrett has over 15 years experience in Media both here and in the UK, most recently as General Manager of OMD Sydney. Jarrett’s promotion is testament to the strength of leadership he has displayed as head of the largest single Media Agency office in Australia in addition to his accountability for the Business Management leadership. Jarrett has also been instrumental in securing a host of new business this year including the highly coveted Tourism Australia Account.
Elliott who was lured back from the UK to Head OMD Digital 18 months ago, will now oversee the newly formed Digital, Direct and Data Team nationally. Commenting on the importance on the new team, Horgan said “With the greater convergence of skill sets and the increasing integration of tools, systems and processes used by our digital, direct and search teams, it made sense to combine these historically data focused disciplines into one overarching division. Paul’s unique skill set in both Digital and response channels made him the perfect candidate to lead this new team.”
Sinfield also moves into a completely new role from his most recent position as Business Director on McDonald’s. As National Head of Trading and Implementation, he will work closely with OMD National Heads of Trading (Melissa Hey, Simon Davies and Jo Dick), as well as newly appointed Melbourne Head of Trading Margie Reid to ensure OMD continue to extract best in market deals with an increased focus on executional creativity and seamless implementation planning.
Horgan said, “In an increasingly complex environment we continue to evolve our business to ensure we deliver the best solutions in market for our Clients. These new appointments will ensure we continue to stay ahead of the curve in our pursuit of excellence. The fact that we have been able to promote from within is testament to the talent and depth of capability we have within OMD’’.
All roles report directly into OMD Australia CEO, Peter Horgan. The promotions are effective immediately.
