THAILAND – October 14, 2013 – Omnicom Media Group Thailand has appointed Rochelle Chhaya as the Head of Digital, with immediate effect. In her new role, Chhaya will work closely with the senior leadership team to strengthen, drive and lead the digital portfolio for Thailand.
Chhaya will partner with both OMD and PHD teams to deliver best-in-class online initiatives to ensure that Omnicom Media Group is at the forefront of technological and media changes.
Commenting on the appointment, Clint Easthorpe, CEO Omnicom Media Group Thailand said, “As the media landscape continues to change at a dramatic pace, technology led innovation is crucial for the future of our business. The onus is now on agencies and media owners to develop approaches that work across platforms, whilst demonstrating to all stakeholders the true value that they add. Rochelle’s role is not only as a key contributor in shaping and strengthening the value- proposition of our already established team, but also in bringing proven international excellence that enhances our overall network. We are delighted to welcome her back to Omnicom Media Group.”
“The adoption of digital strategies is becoming more integrated and mainstream. It is a huge area of focus for Omnicom Media Group in terms of talent, tools and infrastructure across all our markets in the Asia Pacific region. Thailand’s digital transformation continues to shape its economy, unlocking new opportunities for our industry and I am confident that Rochelle’s leadership will help us to excel in this area and drive powerful, integrated outcomes for our clients,’’ said Jasmin Sohrabji, CEO, South East Asia and India, Omnicom Media Group.
For her part, Chhaya said, “Omnicom Media Group and its brands are held in high regard in Thailand. I look forward to helping the team build that reputation by driving and growing its digital offering. I am thrilled to be part of an enthusiastic team that delivers innovative work for an amazing group of clients.”
Chhaya joins Omnicom Media Group from HTC, where she was the Head of Marketing Strategy for South Asia. Chhaya’s experience is rooted in strategy and digital media planning on both the agency and client side and her experience includes leading digital initiatives for Intel, while working for OMD Singapore for a period of three years.
