Archived
mJoule launches first mobile campaign
ASIA-PACIFIC – CHINA, FEBRUARY 25, 2013 – mJoule, GroupM China’s mobile marketing agency, has officially launched China’s first mobile marketing…
Read More »Nearly 7 in 10 computers with counterfeit software also infected with dangerous malware, Microsoft study
MANILA, FEBRUARY 25, 2013 – Cybercrime is underestimated by the average person. However, this single organized activity can compromise bank…
Read More »Brands in Asia suffer from mobile strategy disconnect, reveals new survey
ASIA – PACIFIC, FEBRUARY 25, 2013 – A new study, conducted by Warc in partnership with the Mobile Marketing Association…
Read More »Advertising expenditures in Japan totaled Â¥5,891.3b in 2012, up 3.2% from 2011
ASIA-PACIFIC – JAPAN, FEBRUARY 25, 2013 – Dentsu has released its annual report of advertising expenditures in Japan for the…
Read More »The Festival of Asian Marketing Effectiveness announces 2013 Jury
Margot Torres (McDonald’s Philippines) joins 50 of Asia’s top names in marketing to award the most effective campaigns in the…
Read More »ADFEST partners with D&AD to launch ADFEST+D&AD Academy
ASIA-PACIFIC – THAILAND, FEBRUARY 25, 2013 – ADFEST is offering young creatives the rare opportunity to refine their creative problem-solving…
Read More »Rani Raad to head all commercial activity for CNN International
GLOBAL – UNITED STATES, FEBRUARY 25, 2013 – Turner executive Rani Raad will become executive vice president and chief commercial…
Read More »Lowe Lintas and Partners bags creative mandate for Max Bupa Health Insurance
ASIA-PACIFIC – INDIA, FEBRUARY 25, 2013 – Max Bupa Health Insurance has appointed Lowe Lintas and Partners as their brand…
Read More »MEC wins SMDC, looks forward to high rise in 2013
MANILA, FEBRUARY 25, 2013 – After an extended search for a media agency, real estate giant SMDC has awarded its…
Read More »85th Oscars to attract a billion viewers
MANILA, FEBRUARY 22, 2013 – With films of a beloved musical, an assassinated president, Navy SEALS and a bittersweet love…
Read More »adoboLIVE Tof Salcedo on Digital Marketing in a BLINK
DIGITAL MARKETING in a BLINK – Great Ideas Worth Executing. March 21-22, 2013 AIM Conference Center, Makati…
Read More »OMD tops Gunn Report rankings for media
Pepsi’s ‘Bottle Light’ campaign has also been recognized as one of the most innovative in using media in 2012. GLOBAL,…
Read More »GMA Network reinforces presence in Mindanao
MANILA, FEBRUARY 22, 2013 – Broadcast giant GMA Network beefs up its presence in Mindanao, allotting P75 million to expand…
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