ASIA-PACIFIC – BEIJING, CHINA, MARCH 1, 2012: Ogilvy & Mather/Beijing promotes Peony Wu and Lily Tung to managing directors.
Peony Wu is taking on a new role as managing director of O&M Advertising/Beijing working alongside Raymond Tao, president of Ogilvy & Mather Advertising/China. Wu will also continue to hold her current position as chief digital officer. She will report to Shenan Chuang, O&M Greater China CEO.
Wu will oversee the day-to-day management of the Advertisingdiscipline in O&M Beijing, applying her significant digital expertise to driving creative excellence , client service and staff development opportunities.
Lily Tung fills the vacancy left by Angel Chen who was promoted to president of OgilvyOne China in September 2011.
Tung will assist Angel Chen to oversee the agency’s staff and operations while bolstering its digital core competencies including CRM, e-commerce and social media marketing.
She was formerly 360 Brand team leader at OgilvyOne/Beijing. Her experience in direct and digital marketing has been a huge asset to multinational clients such as Cisco, Motorola, Michelin and IBM.
“These key appointments mark the latest step in Ogilvy’s pervasive digital transformation and coincide with the recent launch of Social@Ogilvy, our newest global practice which unites social media expertise across all of Ogilvy’s businesses to deliver business solutions for clients,” said Ogilvy Greater China CEO Shenan Chuang.
“As proven high performers both Lily and Peony are perfectly cast in their new roles and we’re very pleased with their well-deserved promotions. I’m confident that both will continue to be formidable leaders at Ogilvy Beijing and that our clients throughout China will greatly benefit from the depth of their expertise,” Chuang added.
