GLOBAL – UNITED STATES, AUGUST 15, 2013 – Brazil-based Peter Revailhe is moving from Lew’Lara/TBWA to the Los Angeles office, having been appointed as managing director of TBWA/Chiat/Day’s Gatorade account.
Revailhe’s career boasts of highly successful, award-winning strategies and business models for brands such as adidas, Virgin, The Coca Cola Company, Under Armor, Americas Cup and NZRU. The most successful campaign for Adidas in Brazil: “Vamos Com Tudo!” was developed by his team. He is also recognized for developing University sport in the UK with Loughborough University.
Before Revailhe entered TBWA/SPORTS/LAB, he built a UK-based sports innovation consultancy, VT-3, which offered a fully integrated approach to clients including Under Armour, The Coca-Cola Company, NZRU, Loughborough University, and Monaco’s Principality.
He also held several senior management positions for adidas, which involved leading the World Cup and team sports brand marketing in France.
“My passion and business has always been in sport, and so to help lead such an iconic brand as Gatorade is a fantastic new opportunity,” comments Revailhe. “My many years on the client side globally with adidas, bring an understanding of our clients’ objectives and brand opportunities.”
“Peter will bring extensive global and sport leadership experience. He has a great passion for innovative strategies that drive consumer behavior change and commercial growth in the sports sector,” commented Carisa Bianchi, President of TBWA\Chiat\Day.
