SYDNEY – October 11, 2013 – PHD Australia has appointed Angela Rapley to the newly formed role of Director of Content, the company announced in a press release.
Rapley, a branded content specialist, has worked in senior roles from both the production/creative and agency/brand perspectives. In her new role, she will take responsibility for the development of PHD‟s content offering.
Before joining PHD, Rapley spent two years in Singapore as Mediacom‟s Head of Content APAC working across 14 markets, a portfolio of clients including Procter &Gamble, Shell, Dell, Audi and Coca Cola.
Whilst in Asia she brokered and worked on Freedom Riders Asia, a major pan-regional advertiser-funded programme for Shell Global on Fox Sports; Miss Country Girl, a P&G brand-funded prime-time reality show in Thailand; and the hugely successful Vietnam’s Got Talent for P&G– the highest rating TV show in Vietnamese TV history.
Rapley’s experience includes 16 years of working in television in both the UK and her native Ireland, initially in music programming as a presenter / reporter, then as a producer on topical / entertainment shows for UK channels including BBC, ITV, Sky One and Five, and on current affairs programmes for Sky News in Westminster.
Rapley commented: “Having recently arrived in Australia, I‟m really excited to be joining an agency like PHD, whose creativity and vibe are really contagious. They have a unique way of thinking and an approach that‟s really interesting and I look forward to working alongside the teams to develop great work that truly delivers for our clients, both from a creative standpoint and one which is reflected in their business results.”
Chris Stephenson commented: “It‟s awesome to have Angela on board at PHD. Her extensive experience in content development and production brings a new and exciting development to our specialist offering as we continue to find better ways for our clients.”
Angela will report to National Head of Strategy Chris Stephenson.
