THE PHILIPPINES, SEPTEMBER 17, 2012* – The Philippines steps up the game at Spikes Asia this year, with a total of 34 shortlists in 16 categories, said to the country’s best turnout in Spikes history.
With a record number of 4,860 entries submitted to Asia’s creative festival, the juries have been holed up in air-conditioned rooms at the Mandarin Oriental, Singapore, sifting through the entries and released shortlists for Digital, Mobile, Radio, Promo & Activation, PR, Print, Direct, Outdoor, Media and Design early Sunday, September 16, 2012.
The shortlists for Branded Content & Entertainment, Creative Effectiveness, Film, Film Craft, Integrated and Print & Poster Craft were released early Tuesday, September 18.
The category finalists
Media shortlist:
– BBDO Guerrero ‘Bottle Light’ Pepsico International and MyShelter Foundation
– TBWA\SMP ‘Project Edsa’ Pacific Paint (Boysen) Philippines/Knoxout Paints
– Ace Saatchi & Saatchi ‘Energy Playground’ Kraft Philippines/Tiger Biscuits.
Direct shortlist:
– DDB DM9JaymeSyFu ‘Bury the Past’ Gabriela/Campaign Against Sex Scandal Video
– BBDO Guerrero ‘Bottle Light’ Pepsico International & MyShelter Foundation.
Outdoor shortlist:
– BBDO Guerrero ‘Hex’ Bayer Philippines/Saridon Headache Relief
– BBDO Guerrero ‘Repair’ Bayer Philippines/Saridon Headache Relief
– BBDO Guerrero ‘Strike’ Bayer Philippines/Saridon Headache Relief
– Y&R Philippines ‘Anti-Dengue Mosquito Poster’ Department of Health/Fever Campaign
– BBDO Guerrero ‘Bottle Light’ Pepsico International/MyShelter Foundation/Pepsi
– TBWA\SMP ‘Project Edsa’ Pacific Paints, Boysen/Knoxout Paints
– Ace Saatchi & Saatchi ‘Energy Playground’ Kraft Philippines/Tiger Biscuits
PR shortlist:
– Ace Saatchi & Saatchi ‘Energy Playground’ Kraft Philippines/Tiger Biscuits
– McCann Worldgroup Philippines ‘The OFW Project’ The Coca-Cola Export Corporation/Coca-Cola
– DDB Philippines ‘Pacquiao Positive’ Pepsico/Sting Energy Drink
Print shortlist:
– BBDO Guerrero ‘Hex’ Bayer Philippines/Saridon Headache Relief
– BBDO Guerrero ‘Repair’ Bayer Philippines/Saridon Headache Relief
– BBDO Guerrero ‘Strike’ Bayer Philippines/Saridon Headache Relief
Promo & Activation shortlist:
– Ace Saatchi & Saatchi ‘Energy Playground’ Kraft Philippines/Tiger Biscuits
– BBDO Guerrero ‘Bottle Light’ Pepsico International & MyShelter Foundation/Pepsi
Radio shortlist:
– Dentsu Philippines ‘Man on Bike’ Panasonic/Panasonic Lumix S1
– Lowe Philippines ‘Loren Ipsum’ Hit Productions/Audio Production House
Digital shortlist:
– McCann Worldgroup Philippines ‘The OFW Project’ The Coca-Cola Export/Coca-Cola
– DDB DM9JaymeSyFu ‘Manila Scandal Part 2’ Gabriela/Campaign Against Sex Scandal Videos
– Lowe Philippines ‘Red Cross SOS to SMS’ Red Cross Philippines/Typhoon Sendong Appeal
– BBDO Guerrero ‘It’s More Fun in the Philippines’ Department of Tourism
– DDB DM9JaymeSyFu ‘Bury the Past’ Gabriela/Campaign Against Sex Scandal Videos
Branded Content & Entertainment shortlist:
– Ace Saatchi & Saatchi ‘Energy Playground’ Kraft Philippines
Film shortlist:
– BBDO Guerrero – Post Manila ‘Pound’ Bayer Philippines
– BBDO Guerrero – Post Manila ‘Stamp’ Bayer Philippines
– BBDO Guerrero – Post Manila ‘Wash’ Bayer Philippines
– TBWA\SMP – Straight Shooters Media ‘Kontrabida 101 (Bella, Still a Villain at 84)’ Suyen Corporation
Film Craft shortlist:
– TBWA\SMP – Revolver Studios ‘ t of Life’ Energizer Philippines (art direction and cinematography)
Integrated shortlist:
– BBDO Guerrero ‘It’s More Fun in the Philippines’ Department of Tourism
However, no Philippine entry made it to the Mobile, Design, Print & Poster Craft and Creative Effectiveness shortlists.
The final winners will be announced on September 18, during the culmination program of the Festival.
*updated September 18, 12:00pm
