THE PHILIPPINES, FEBRUARY 20, 2012 – Tapping into the growing popularity of the digital media, Ideal Minds Corporation brings in to its roster of projects Flippish.com, the Philippines’ first online video channel.
Officially launched in 2009, Flippish’s production and content has evolved from original viral videos to live-streamed shows. Flippish also partners with other institutions and is distinguished as one of the first websites to cover events via live-streaming. Currently, Flippish runs regular live-streamed programs “Talking Heads”, with hosts Magic 89.9’s Jessica Mendoza and Mojo Jojo plus Monster Radio RX 93.1’s Rico Robles; “Happy Endings” with host, Karen Bordador, “Ashley’s Playlist”, with host Ashley Gosiengfiao; and “Mocha Blog Live” with Mocha Uson and Mae dela Cerna.
“With live streaming, we want to take the concept of entertainment to a different level. It’s basically a mix of television and chat. Television in terms of entertainment value, and chat because of the amount of interaction,” said Christopher Tan, co-founder and managing director of Ideal Minds.
Tan added that television viewing is a passive experience because it is largely one-sided. With live streaming, interactive entertainment is possible since the viewer can give their input to and the host can acknowledge these inputs real-time. “It’s a richer kind of entertainment experience that’s more appealing for the youth of today,” Tan continued.
The word “Flippish” is a colloquial play on the word “Filipino”, and can be used to describe anything that has a Filipino flavor, or simply anything that’s odd, crazy, or weird.
“We had a brainstorming session and we wanted to come up with a new name to identify the website. We did not want to take an existing word and just add it up together, we wanted to come up with a unique name, a name that would represent Filipinos,” shared Tan. “Filipinos are generally very happy, and have a quirky sense of humor. Of all the words we came up with, Flippish embodied everything we associated we Filipinos. It was the perfect name for the website.”
Ideal Minds Corporation us an independent production and post-production house established in March 2001 and has produced a number of shows that have been nominated and received awards from various award-giving bodies both local and abroad. Ideal minds is the company behind “It’s A Guy Thing”, “Single”, “MTV Philippines”, “Homecoming” and the acclaimed TV show “The Misadventures of Maverick and Ariel”.
