DIGITAL MEDIA AWARDS 2011
Agency of the Year
JOINT WINNER
Proximity China / Goodstein & Partners
Platinum Award
WINNER Proximity China / Goodstein & Partners / The People’s Car Project / Volkswagen Group China
Digital Brand of the Year
WINNER Coca-Cola China Limited
SECTOR AWARDS
Technology & Telecoms
GOLD NIM Advertising China / Find Me / OPPO
SILVER Starcom Worldwide & Nuffnang Malaysia / DiGi Evangelist Community Programme – “How a brand turned away from Pay per Pitch blogging and Built a Community instead” / DiGi Telecommunications
BRONZE Ogilvy Beijing / ITGaGa / Intel
Leisure/Travel
BRONZE Cherrypicks Limited / DiscoverHK.City Walks – the intelligent AR guide to Hong Kong / Hong Kong Tourism Board
Retail
BRONZE XM Asia Pacific Pte Ltd / The Most LIKED Provision Shop / Zha Huo Dian
Financial services
GOLD Colenso BBDO/Proximity NZ / Impulse Saver / Westpac
SILVER OMD Australia / Visa The Travel Companion / VISA
BRONZE Reprise Media India Pvt. Ltd. / Not Jobs But Passion / Birla Sun Life Insurance Company
Limited
FMCG
GOLD UM and McCann Worldgroup HK / Coca-Cola 2011 Summer "CHOK" campaign / Coca-Cola China Limited
BRONZE Mindshare Thailand / AXE – Get The Angel / Unilever Thai Trading
BRONZE Tribal DDB Philippines / DDB Group / Be Gerald’s Girl / Maybelline New York (Philippines)
Not-for-profit
SILVER DDB Group Melbourne / Tribal DDB Melbourne / OPEN BOOK PROJECT / REACH
BRONZE Ogilvy Beijing / Disposable Forest / Greenpeace
Automotive
GOLD Proximity China / Goodstein & Partners / The People’s Car Project / Volkswagen Group China
BRONZE Arachnid / MINI At Large / BMW Malaysia
BRONZE Interone China Co.,Ltd. / BMW M3 Tiger Edition – The China launch / BMW China
B2B
SILVER BBDO Guerrero, Inc. / Changing World / FedEx
BRONZE Ogilvy Beijing / ITer / IBM
BRONZE Ogilvy Beijing / ITGaGa / Intel
B2C
GOLD Proximity China / Goodstein & Partners / The People’s Car Project / Volkswagen Group China
BRONZE McCann Worldgroup Thailand / Nikon S8100 / Niks (Thailand) Co., Ltd.
BRONZE Tribal DDB Singapore / DDB Group Singapore / Flip Your Profile / Cisco Consumer Products
Media and Entertainment
GOLD Tribal DDB Singapore / DDB Group Singapore / Musical Fitting Rooms / Starhub Pte Ltd
BRONZE Grey Group Hong Kong / Music on Paper / Re:spect Magazine
BRONZE Tribal DDB Singapore / DDB Group / Music MoodBox / Starhub Pte Ltd
MEDIA AWARDS
Search
SILVER Mindshare India / Kept it simple silly / Castrol India
BRONZE dgmAustralia / E*TRADE Refresh / E*TRADE Australia
BRONZE Maxus Communications Singapore / Shangri-La Hotels & Resorts Search / Shangri-La Hotels & Resorts
BRONZE MediaCom Australia / Injecting “fibre” into Metamucil’s approach to organic search / Procter & Gamble
BRONZE MediaCom Australia / Turning Dell’s cookies into sales with dynamic deep-linking / Dell
Mobile
GOLD WHYBINTBWATEQUILASydney / Pedigree Dog-A-Like App / Mars Petcare
SILVER Colenso BBDO/Proximity NZ / Impulse saver / Westpac
BRONZE Zed Digital Hong Kong / HENNESSY MIX AUGMENTED REALITY MOBILE APPLICATION / Moët Hennessy Diageo Hong Kong Limited / Hennessy V.S.O.P
Display
GOLD Tribal DDB Singapore / DDB Group Singapore / Flip Your Profile / Cisco Consumer Products Pte Ltd
SILVER Naga DDB / Tribal DDB Malaysia / UV Away / Johnson & Johnson Sdn Bhd
BRONZE Tribal DDB Singapore / DDB Group Singapore / Safe For Work Technology / MEASAT Publications
Website
GOLD Proximity China / Goodstein & Partners / The People’s Car Project / Volkswagen Group China
SILVER Colenso BBDO/Proximity NZ / Doggelganger / Mars
SILVER Ogilvy Singapore / EDB CREATE 2011 / EDB
BRONZE Ogilvy & Mather Advertising Taiwan / Tell your Local Story with Yahoo! Search / Yahoo! Taiwan
BRONZE Ogilvy Shanghai / The Big Orange Squeeze / Coca-Cola
Best loyalty campaign
SILVER AGENDA Shanghai / My Starbucks Rewards / Starbucks China
BRONZE DDB Group New Zealand Rapp Tribal / Love this Spot Telecom
BRONZE Mindshare India / Largest Consumer Co-Creation Program from India that beat Pepsico Global records/ India Holdings Pvt Ltd
Best viral marketing
GOLD OMD Sydney / KY Yours & Mine / Johnson & Johnson
SILVER Colenso BBDO/Proximity NZ / Rear View Girls – Los Angeles / Levi Strauss & Co, San Francisco
BRONZE Leo Burnett / Limited For Everyone / Samsung Electronics H.K. Co. Ltd.
Online marketing
GOLD Colenso BBDO/Proximity NZ / Doggelganger / Mars
SILVER Ogilvy Shanghai / The Big Orange Squeeze / Coca-Cola
SILVER Proximity China / Goodstein & Partners / The People’s Car Project / Volkswagen Group China
BRONZE DDB Group Melbourne / Tribal DDB Melbourne / DIRTY DISHES / PZ CUSSONS
BRONZE PHD Hong Kong & Razorfish Hong Kong / Rexona Police / Unilever Hong Kong Limited
Best integrated
GOLD Colenso BBDO/Proximity NZ / Skate Pinball / Frucor
GOLD WHYBINTBWATEQUILASydney / MY CAR IS YOUR CAR / Insurance Australia Group
SILVER Proximity China / Goodstein & Partners / The People’s Car Project / Volkswagen Group China
BRONZE Ogilvy Shanghai / Johnnie Walker Walks the Talk in China / Johnnie Walker
BRONZE UM and McCann Worldgroup HK / Coca-Cola 2011 Summer "CHOK" campaign / Coca-Cola China Limited
Media innovation award
SILVER Naked Communications, Ogilvy, Ikon Communications, Satellite Media, NZSA / Powerade Challenge / Coca-Cola Oceania, New Zealand
SILVER UM and McCann Worldgroup HK / Coca-Cola 2011 Summer "CHOK" campaign / Coca-Cola China Limited
BRONZE Leo Burnett Sydney / Spotlight / Australian Bureau of Statistics
Best use of social media
GOLD Ogilvy Shanghai / Johnnie Walker Walks the Talk in China / Johnnie Walker
SILVER Marketforce Australia / Mrs Mac’s Crusty Challenge / Mrs Mac’s
SILVER Proximity China / Goodstein & Partners / The People’s Car Project / Volkswagen Group China
BRONZE MediaCom Beijing / Polident Bridging the Generation Gap Campaign / TSK&F
BRONZE Ogilvy & Mather Hong Kong / Huggies Babies-On-The-Go / Kimberly-Clark Hong Kong Limited
Apps
SILVER WHYBINTBWATEQUILASydney / Pedigree Dog-A-Like App/ Mars Petcare
BRONZE UM and McCann Worldgroup HK / Coca-Cola 2011 Summer "CHOK" campaign / Coca-Cola China Limited
Gaming
GOLD Carat China and Saatchi & Saatchi China / KRAFT PRINCE’S HAPPY ADVENTURE / Kraft Foods
SILVER WHYBINTBWATEQUILASydney / CAR PARK CHALLENGE / Insurance Australia Group
BRONZE NIM Advertising China / Find Me / OPPO
BRONZE Tribal DDB Hong Kong / DDB Group Hong Kong / Intel: The Escape / Intel Asia Pacific
Online PR
GOLD Ogilvy Shanghai / Johnnie Walker Walks the Talk in China / Johnnie Walker
BRONZE BBDO Proximity India / Aviva Great Wall of Education / Aviva India
