MANILA – October 10, 2013 – Publicis JimenezBasic has announced two executive appointments today, with Tats Cruz being elevated to the role of Client Service Director and Andrew Garcia being appointed as Business Unit Director for Digital/Interactive.
Cruz counts 17 years of experience in handling brands including Jollibee, TM, Coke, Splash, NutriAsia, Sara Lee, P&G, Rockwell Land, and many others.
Joint CEO JR Ramos commented on Cruz’s appointment, saying "she has proven that clients big and small should and can feel important/ This is a track record that is not easy to achieve and maintain. PJB’s growth plans present a greater opportunity for Tats to share her talents on a bigger and grander stage."
Garcia has been instrumental in the agency’s new digital business wins, and has a wealth of experience in branding, retail, online advertising, media and mobile marketing. In his new role, Garcia will be driving the agency into the digital and interactive world.
Ramos said, "these new appointments will help the agency teams handle the businesses better, ensure high quality PJB service for all relationships, make the work more effective and drive up the agency value in creating integrated multi-media campaigns that will help build our brands."
