ASIA-PACIFIC – SINGAPORE, JULY 20, 2012: Leading industry strategist Christer Eriksson has joined R/GA Singapore as regional planning director. Backed with 11 years of excellent work in digital technology and communications in the APAC region, Eriksson’s new role will see him setting the strategic vision of R/GA’s clients within the region, led out of the Singapore office, and marrying R/GA’s global planning expertise with deep pan-regional and local insights.
According to R/GA chief strategy officer William Charnock, Eriksson’s strong digital background makes him a great addition to the R/GA global planning team to guide and advise clients.
“As far as I’m concerned, R/GA is the number one agency to work for with not only an incredibly rich history, but also a truly unique and inspirational approach to the industry – with the work to prove it,” Eriksson said. “There are few agencies in Asia right now who can mix strategy, technology and creativity as well as R/GA can. I’m looking forward to applying my strategic experience and deep understanding of consumers in Asia to help this office, and our clients, continue to grow.”
In addition, Eriksson has led digital development plans, global campaigns, and communications strategies for local and multinational clients including Intel, Dell, Microsoft, McDonalds, Johnson & Johnson, PepsiCo, Lenovo, Daimler, and Volkswagen.
