ASIA-PACIFIC – SINGAPORE, JUNE 20, 2012: Independent communications agency Rice Communications has appointed James Brasher as Director and Partner.
Brasher will work closely with Rice Communications’ Founder and Managing Partner Sonya Madeira to broaden the firm’s client base in Singapore and regionally. He will oversee business development and be a senior point of contact for Rice’s partners and clients in the region.
Since being recognised among the Top 10 fastest growing PR agencies in the world by The Holmes Report, Rice Communications has continued to rapidly build its business across Asia Pacific. From three staff on day one, the team has grown to 15 in three and a half years.
In addition to anchor client, Inmarsat, Rice has added a number of marquee clients to its roster. Some visible brands include Abbott, Bayer, Bosch, Cisco, eBay, GE Healthcare, besides others. Rice is also known for its strength in the digital media space, having supported organizations such as the Mobile Marketing Association, AdMob prior to the Google acquisition, e-Dialog which has since been acquired by eBay, InMobi, Buddy Media and more.
Rice is also well-known for supporting start-ups in Singapore. Clients include iTwin, GreenPost, Angel’s Gate, Tagit and others.
Brasher joins from LEWIS Public Relations where he served as Managing Director for Asia Pacific. Prior to LEWIS, Brasher worked with the Baldwin Boyle Group as a consultant. During his career, he has represented over 60 organisations including brands such as Audi, BlackBerry, Fonterra, Microsoft, Salesforce.com, Singapore Airlines, Sony and Visa.
“It’s a great time to be joining the Rice team,” says James Brasher, Director and Partner, Rice Communications. “I’ve known Sonya for many years and have a huge amount of respect for her. I’m genuinely excited about working together to grow the business.”
“For organizations engaging an agency of any sort, often the most important factor in selection is the experience and aptitude of the team that will service their business. Rice has a really solid team of consultants with varied experience across corporate, technology, healthcare and consumer; this will serve us well as we grow,” James added.
“James is a great addition to the team. He brings a wealth of experience that Rice staff and clients will benefit greatly from,” said Sonya Madeira, Managing Partner, Rice Communications. “We have big plans to strengthen our proposition to clients, increase revenues and extend our footprint across the region. James will play a major role in making this happen.”
