ASIA-PACIFIC – MELBOURNE, AUSTRALIA, MARCH 2012: Leo Burnett Melbourne has been appointed by Australian luxury tour operator Scenic Tours to deliver their digital marketing and services. Founded by Glen Moroney over 25 years ago, Scenic Tours operates tours in Europe, Russia, Canada and South America and is a leader in river cruising in Europe.
Leo Burnett was appointed after a competitive pitch between several national digital agencies.
“We’re excited to have the opportunity to work with Scenic Tours. The company has a very strong heritage and there is a wealth of opportunity to activate in the digital space” says Luc Weisman, Head of Digital for Leo Burnett Melbourne.
Michelle Black, general manager, Sales and Marketing at Scenic Tours says, “We are thrilled to partner with Leo Burnett to extend our comprehensive digital strategy. It is a crucial element to our business growth and we are excited about the opportunities ahead.”
The Scenic Tours win caps off a strong week for Leo Burnett Melbourne. The agency picked up 10 awards at ADFEST 2012 -one of Asia Pacific’s largest annual regional advertising festivals celebrating and raising the standard of creativity in the region- making it one of the most awarded agencies from Australia at the show.
