ASIA-PACIFIC – SINGAPORE, AUGUST 16, 2013 – Sofitel So Singapore has awarded Havas Media the responsibility for its media promotions – already the third addition to the agency’s global portfolio of hotels. Other clients forthcoming are in Mumbai, Rio and Auckland.
Located at the heart of Singapore where luxurious designer outlets sit, Sofitel So boasts of exciting elements created by German fashion designer Karl Lagerfield – including the The Lion’s Seal, the hotel emblem.
Tony Chisholm, general manager of Sofitel So Singapore, says: “The agency will be responsible for the communication planning and positioning for the property in the region.”
Manu Sanghi, director of international business for Havas Media comments: “Sofitel So is a very welcome addition to our existing Accor Group Hotel’s portfolio and further strengthens our relationship with the group. We are looking forward to working on an exciting launch campaign for Sofitel So Singapore.”
