MANILA, JUNE 24, 2013 – This coming summer, rum aficionados in the United States will finally be able to partake of a taste well known to Filipinos – Tanduay Distillers, Inc. is bringing its trademark Silver and Gold label creations to America.
"As we began to lay the groundwork for making Tanduay a global brand, it was clear that the United States was an important, yet untapped market," said Tanduay Distillers, Inc. president and CEO Lucio K. Tan Jr.
Spearheading the North American launch is Brand Action Team, known for introducing numerous international brands to the US market. As part of their mandate, Brand Action will oversee branding, advertising and social media awareness campaigns.
According to Brand Action Team managing partner Steve Raye, "With more than 160 years of heritage pleasing rum lovers around the world, Tanduay is ready to hit the US market. This is a brand that US consumers are going to love, and we’re thrilled to bring this award-winning rum to America."
As of this writing, Tanduay is set to launch sometime in the next two months during the American summer season, with Miami, Florida as the initial market.
