ASIA-PACIFIC – CHINA, MARCH 13, 2013 – Insurance giant AIA Hong Kong has appointed TBWAHong Kong to lead its creative account following a multi-agency pitch.
The win follows a string of successful pitches for TBWA across the region. In 2011, TBWAHong Kong was appointed by AIA Group as its regional creative agency. Last year, AIA China named TBWAShanghai their creative agency of record after winning a competitive pitch.
Commenting on the win, Thomas Lee, chief marketing officer of AIA Hong Kong said: “For our next phase of growth, we’re looking for a strategic and creative partner who understands our vision and business objectives. TBWA has demonstrated strong insight and appreciation for our long-term goals and we look forward to developing a successful partnership.”
Joanne Lao, managing director of TBWAHong Kong, said: “We’ve continued to build on our relationship with AIA and look forward to strengthening AIA’s local leadership and long term success.”
