ASIA-PACIFIC – SHANGHAI, CHINA, DECEMBER 9, 2011 – TBWA Greater China announced today that it had won Wyeth Gold brand under Pfizer Nutrition in a competitive pitch against four other agencies.
TBWA is now Pfizer Nutrition´s key strategic and creative partner in Greater China, extending its relationship from ILLUMA and ENERCAL Plus to the Wyeth GOLD brand.
Earlier in 2011, TBWA launched ILLUMA, Wyeth´s super premium infant milk formula brand, which became one of Pfizer´s fastest ever growing new product launches. In Hong Kong, TBWA launched a high-end e-magazine as part of an integrated campaign for ILLUMA.
The Wyeth Gold brand includes milk powder and special formula powder such as SMA Gold, Promil Gold, Progress Gold and Promise Gold, which are all in the premium segment. Wyeth Gold currently the leading brand in the domestic formula milk powder market.
"TBWA showed strong collaboration and cross-border harmony in their work. The strategic thinking, creative quality, commitment and chemistry were all there, so we´re pleased to appoint TBWA as our strategic business partner for China and Hong Kong," said Helen Chow, General Manager – Marketing Operation of Pfizer Nutrition China.
Ian Thubron, President of TBWA Greater China, commented, "We´ve steadily built our relationship with Pfizer Nutrition over the past couple of years. We´re thrilled that they have the confidence to choose TBWA as their key strategic partner."
Thubron added, "TBWA is consistently delivering `Iconic Ideas´ for its clients. We´ve recently won AIA and Bawang, so 2012 is going to be a strong year for TBWA in Greater China."
