THE PHILIPPINES, JUNE 14, 2012: Recently encountered a cruel break up? Let Boysen’s latest TV commercial show you how to mend your broken heart.
Created by TBWA Santiago Mangada Puno, the TVC illustrates a girl’s dire need to erase her ex-beau’s memories, which consist of photos and writings of the couple, on her room’s walls after the guy called it quits. Inspired by the drama that happens when a long relationship comes to an abrupt end, the TVC offers a comedic approach on how one can move on and forget the memories of a love gone wrong. Seeing as she cannot remove all the memories by hand, the heart-broken girl seeks the aid of Boysen paint to wipe it all out.
Taking into concept the client’s message "Boysen offers superior hiding", the TV spot shows that Boysen paint can hide even the most painful heartaches, and maybe the source itself.
Credits:
Agency: TBWA\ Santiago Mangada Puno
Executive Creative Director: Melvin Mangada
Creative Director: Jake Tesoro
Associate Creative Director: Ali Silao
Copywriter: Niño Reyes, Lisa Bolusso
Art: Gliza Marasigan
Art Director: Kara Filamor
Director: Mae Paner
Production House: Click DigiPost
