THE PHILIPPINES, JULY 27, 2012: Two agencies had double reasons to celebrate at last night’s Agency of the Year awards, which saw the first-ever crowning of a Media Agency of the Year. TBWASantiago Mangada Puno dominated the creative race winning the coveted Agency of the Year honor for the second year running and scored a hat-trick with its Best in Creative prize, while ZenithOptimedia outgunned rivals to win the inaugural Media Agency of the Year award in addition to taking the Media Creativity award.
TBWA\SMP outgunned four other finalists – Omnicom sibling shops BBDO Guerrero and DM9 JaymeSyfu and Publicis Group-owned pair Leo Burnett and Publicis JimenezBasic – at the 15th 4As Agency of the Year competition, a black tie event held at the Shangri-La Hotel, Makati.
The agency has won the top honor five times and the Best in Creative award four times, including back-to-back wins from 2003 to 2005. To win Agency of the Year award, an agency must compete in all categories, garner the highest score the competing categories and either win or at least secure a finalist position in the Best in Creative category.
ZenithOptimedia Philippines beat Mediacom, Media Edge CIA, OMD Philippines and Starcom Mediavest for the Media Agency honor.
But the night’s real multiple winners were Hit Productions and Underground Logic; the pair steamrolled the competition to respectively win the 12th Audio/Radio Production Excellence Award and the the third Post Production Excellence honor, massive wins that come in the wake of the pair’s newly-inked partnership that could well dominate the categories for years to come.
Publicis JimenezBasic scooped the Best in Market Performance Award proving its ability to transform ideas into measurable results for the second year in a row.
McCann MRM scored the Digital Agency of the Year prize, marking McCann Worldgroup’s return to the 4As competition after a hiatus of several years.
The night’s other winners were Film Pabrika (TV Production House of the Year), BBDO Guerrero (Industry Leadership & Community Service), Starcom MediaVest (Media Excellence: Best in Business Performance), and Leo Burnett (Best in Management of Business).
A total of 12 creative agencies, nine media agencies, and 13 production houses battled for top honors in this year’s awards, which was presided over by 61 judges across all categories. BBDO Guerrero’s chairman and chief creative officer David Guerrero relinquished his chairmanship of the 2012 awards to DM9 JaymeSyfu’s chairman and CCO Merlee Jayme.
Complete list of finalists and winners (highlighted in yellow):
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